Thoughtful Thursdays - Marketing Or Sales?

There is no doubt that marketing and sales activities are linked and a business will have difficulty surviving without the two working in unison. Often the line between the two functions is blurred.

What is the difference between the two functions?

Marketing activities produce prospects and sales activities result in customers.

And why is this important?

You want to have a rich list of prospects in order to generate enough customers to meet your sales expectations. Budget and plan your promotional activities accordingly so you will have enough prospects to complete your planned sales activities.

As I mentioned last week, a recurring reason why sales forecasts are not met can be attributed to not having a sufficient number of prospects.

Good selling,
Richard