Wise Wednesdays - High Value Activities

Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. - Thomas Edison

Have you had days where you feel you haven’t done anything productive? Maybe you’re spending your time on low value activities. A low value activity is something that in the long run will not make much of a difference.

For example, spending excessive amounts of time on your website, administrative work or social media. Not that you shouldn’t do these activities but not at the expense of the high value activities.

High value activities are activities that are not necessarily urgent but important for the long term sustainability of your business. Things such as market research, proper business planning, developing a consistent marketing strategy, a follow thru strategy and developing an extensive customer satisfaction process are good examples of how to maximize your time.

These are activities where you don’t see the results right away but certainly make a huge impact to your business.

It takes a lot of discipline and fortitude, for example, in planning a weekly networking strategy and having a follow up system. Yet it could be the best use of your time.

In this era of “I’m so busy” the real question should be, “what are you busy doing?” Busy is a poor substitute for effective results. Make sure you know the difference.

Cheers,

Dominik