Things That Can Lengthen Your Sales Cycle - Making a poor first impression.
Some of the previous posts in this series make reference to the thought for today and can affect that all important first impression:
Not believing in the product/service you are selling
Inadequate research
Not Listening
If one uses the 'shoe on the other foot model', think about situations where you have been turned off by less than positive first impressions and list the behaviours or circumstances that can leave you with thinking that way.
Also think about how much time it may take for that bad first impression to be turned around.
Often it is what one takes for granted that can end up being the biggest obstacle to overcome. The lesson here is not to take anything for granted.
Lets start a list of what to keep in mind with the goal of making a good first impression.
- Be yourself and only yourself
- Arrive early
- Check yourself the mirror before you leave home - everything clean and tidy?
- No chewing gum
- Prepare for your meeting in advance
- LISTEN
- Be happy
- Pen and notebook
- Know the name of the person/people you are meeting
- Have appropriate brochures/technical data/portfolio
- A firm handshake
My father always told me to make sure my shoes were clean and polished, that came from his days in the army. It's odd how some things stick in your mind.
Good selling,
Richard
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