Thoughtful Thursdays - Are you an 'X', or the in the business of 'X'?

A simple enough question, I had two meetings this week where the subject came up. The objection my clients were faced with was the perception that they were the business and therefore limited in what could be delivered.

In order to change that perception these business owners must clearly articulate to their customers that they are in business. I have seen this happen before and have the following suggestion to address the objection.

Focus on your business, the services that can be provided and the value in dealing with you. Increase the customers comfort level in choosing your business as the provider of choice. You represent the business, not the other way around.

Larger businesses have employees and many use sub-contractors on a routine basis. Your business is no different. You can not be an expert in every area, that is why you use outside support.

If freelancing is not where you want to be, put your business owner's hat on and be in business.

Good selling,
Richard