It should come as no surprise that time is one, if not the most valuable resource you have. Having said that, it is also one that is most misused. How times have you heard that something did not get done because "I just didn't have the time" or "I ran out of time" or I was too busy" or ...you get the idea.
Many start-ups today are home based micro-businesses. Cash resources are often tight and cash flow management is critical. Once a plan is developed, the priority is to generate profitable sales revenues as quickly as possible.
Here is a short list of common barriers to making sales many new entrepreneurs encounter:
- Building their own website
- Designing their own promotional material
- Non-business related activities
- Doing laundry
- Taking care of the kids
- Shopping
- Yard work
- Running errands for others
- Conducting unnecessary research
- Not working instead of networking
- Waiting for phone calls
A few good questions to ask yourself before engaging in any activity, is one that a manager might ask: "How will this contribute to achieving sales?" If the activity will not, then are you willing to accept the consequence of not making sales as quickly as needed.? Can your business afford this?
To be successful your business needs you to be all in. If you are not for any reason, then your expectations may need to be reviewed.
Good selling,
Richard
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