Thoughtful Thursdays - What's that you say?

It has been before, however I feel it is worth repeating because inevitably when I meet new business owners and ask what their business is, they launch into a very informative, and often clear, explanation of what they do.

As a matter of fact, I get a similar response from many not so new business owners.

If you want to get your prospects attention, don't tell them what you do, tell them how you help.

The conversation will turn to how you do it in due time. People will be more likely to pay attention to what you are saying when you start with a clear, overt and believable benefit they will realize by doing business with you.

Good selling,
Richard