Thoughtful Thursdays - Use objections to help grow your sales

Today's thought is about using something that you have a lot of, as a resource to grow sales.

In the long run you will probably face more objections than approvals. Addressed appropriately you can use the objections as a base to help grow your revenues.
I will  assume that the the people you are talking to are your target market, the ones that, based on your research, will be most likely to want to buy from you.

Never walk away when you face an objection before taking the opportunity to ask for your prospect for their help. If you can get to the root cause of the objection, you will be in better a position to either respond or decline.

Even if you walk away, you can gain valuable information from the experience that can be used in future sales calls including:

• Sales leads
• Ways to improve your approach
• Industry information
• Competitive information

With forethought and planning you will find that in many instances an objection can be converted into positive experience for your business.

Good selling,
Richard