Thoughtful Thursdays - When Do You Give Up On A Prospect?

I attended a networking event at Toronto Business Development Centre last night specifically to listen to guest speaker, Ben Barry. You may not have heard of Ben, but will likely be familiar with the Dove Campaign for Real Beauty. Ben was the drving force behind the creation of that successful campaign.

In the Q&A that followed his talk, Ben was asked how he was able to get to the key people of influence and decision makers, often top company executives.

In a word, persistence was the answer. Making as many calls as it takes to contact your prospect is how you eventually make contact, remain polite and keep your value proposition front and centre. This speaks to knowing not only your potential customer's needs but their customers needs as well.

A prospect is someone you have identified as a result of your market research that might want to do business with you.

Never give up on a prospect. Even if the the potential does not exist today, it may develop tomorrow.

I encourage you to learn more about Ben Barry and how he is changing the face of fashion at http://www.benbarry.com/.

Richard