Thoughtful Thursdays - Do You Bring Business To Your Customers?

In the ever growing competitive market we find ourselves in these days we are challenged daily to think of innovative ways of bringing value to our customers.

In my experience I have found that bringing customers new business is a great way to demonstrate value. This speaks to how well you know your customers' business as well as their own customers.

What I am speaking of goes beyond a typical word of mouth referral. It means you have taken the time to think about what your customers' needs are, what they are currently buying from you and searching out opportunities that will ultimately result in increased purchases because you have introduced new business to them. It also means that you will introduce the involved parties to get the ball rolling. You will have clearly demonstrated your awareness of the value your customer brings to market and that will be appreciated.

I have even gone as far as to have offered to accompany my customers' sales representatives to answer any questions their prospects might have had that related directly to our products.

It is one thing to stand behind your own products and services. Think about taking it a step further and stand behind the products and services your offering contributes to.

This is also an excellent way to get your foot in the door when you are not the incumbent supplier.

Good selling,
Richard