Forgetful Fridays- Who Are You...?

Do you know who you are? That may seem like a silly question, but believe me, it is very important and a good number of entrepreneurs do not know who they are. Who you are is much more than your name, or your business name- it is your reason for being. 

The problem is that if you don’t know, your customer won’t know either- and few of us want to do business with people or companies we don’t know. If you are still having trouble finding the words to describe what you and your business are all about the slickest web designer and the best business card are not going to help you.

So often the answer to “Who am I and what is my business all about?” -is right there in front of us, but we shy away from it. We overcomplicate the answer and try too hard to give detailed information. Don’t be afraid to have a simple message- simple works well for the most successful businesses in the world and will work for you too.

This is the first step in creating a brand identity that your clients can understand and this will be the cornerstone of an effective marketing plan.

Jen