Wise Wednesdays -- Who Knows You?

What’s wrong with this statement? “It’s who you know, not what you know that counts.”

I hear many people say the above statement. The implication is that having connections is more important than what you had to offer.

Most of us have experienced this at some point. You get a job because a colleague you worked with refers you. You land a sale because you personally know someone in the company. You get a new client because a cousin recommends you.

Some people also get cynical because they see things like this happening and find it unfair.

Whether it’s fair or unfair is up for debate.

There’s a greater truth: It’s not who you know BUT who knows you.

There’s a big difference. Just because you know me doesn’t mean I’ll remember you. The key here is to be memorable. Asking someone for business is one thing but taking the time to get to know that person, their concerns, their problems, their dreams and offering to help or giving them resources will make them much more appreciative of you.

So the next time you’re in a networking session, before you pass on your business card, take the time to learn about the other person and if you know of a way to help them then do so. Don’t expect anything in return.

Starting and growing a business, with integrity, involves more than just asking others to buy your product or service. Stop. Listen. Share. Care.

Sounds like leading a business (with integrity) are the same principles in leading a satisfying life.

Cheers,

Dominik