Thoughtful Thursdays - A Simple Way To Differentiate Yourself

We hear consistently how it is important to differentiate yourself from your competition. In my experience many new business owners initially plan to make their business stand above the rest by offering superior customer service, higher quality, or more competitive pricing. What really scares me is when a business claims to offer all three - see Wise Wednesdays - Do you want a cheap Mercedes?

A more successful sale person will do what the less successful sales person does not; in other words - MAKE A HABIT OF DOING WHAT YOUR COMPETITOR DOES NOT LIKE TO DO.

If you think and execute with the above in mind you will soon differentiate yourself from your competition.

Good selling,
Richard