Forgetful Fridays- Make People Care

The last Friday I wrote, I proposed that if you don’t know who you are as a business, your clients won’t be interested in what you have to offer. So if the first step is knowing yourself, the second is making your clients care about who you are.

The good news is that this can happen in a very organic way because you have genuinely defined who you are. Most people respond to people who are like them and businesses that fit their lifestyle. So rather than trying to convert people into clients- you speak directly to those whom you have things in common with. When you are consistent with your message, make the effort to get out and talk to prospects, and follow up- people will start to care. When they care about what you do, they will be more likely to make a purchase.