Thoughtful Thursdays - How Well Do You Know Your Competition?

In my experience, the more you know about your competition the stronger your business can be.

Knowing your competition is more than being aware that they exist. Do you know:

• who the principals are?
• their products and services, and have you evaluated them?
• what their annual sales are?
• how they approach the market?
• their strengths and weaknesses?
• where they are located?
• who their customers are and why they deal with them?
• what their customers think of them?

Knowing as much about your competition as you do about your customer will help position yourself as an industry expert and 'go to' person.

When you are looking for a product or service who do you go to first and why?

Good selling,
Richard