Thursday, November 12, 2009

Thoughtful Thursdays - Time Flies

My wise colleague, Domink Loncar, reminded me today that the publication of this post marks the one year anniversary of Thoughtful Thursdays. A year certainly seems to go by in the blink of an eye. Speaking of time flying by...

I took my car to RNJ Tire Sales today to have winter tires installed. I have known the owner, Paul Ross, for more than 30 years and my cars have never know another tire supplier. I have absolutely no reservations recommending RNJ to anyone who needs tires or tire service. This is my testament to the power of customer service, relationships and word of mouth.

While at the shop today we talked about how I came to be a customer. I know that it was a referral, but could not recall who referred me, until I started writing this evening. I still do not recall the person's name, but I remember the circumstances.

The car I was driving at the time was a bumpy handful at highway speeds. I had taken it to more than one shop for tire balancing and the technicians just could not get right. It was one of the technicians that suggested I go to see Paul - he apparently was an expert at on car tire balancing.

Imagine sending a customer to a competitor - if you can not meet their needs yourself, it may be a wise decision

To make a long story short; I went, he fixed and I haven't used anyone else for tires since. That was over thirty years ago!

The thought for the one year anniversary of Thoughtful Thursdays is long term relationships. As I have said before, treat your customers like gold and they will stay with you. They will become your disciples and sing your praises to everyone they know.

Good selling,
Richard

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