Using yourself as an example, what impresses you with when dealing with a sales representative? Over the years I have asked this same question of hundreds of people who have attended sales workshops and there are a few characteristics that are always mentioned:
- Sound product knowledge
- Asking relevant questions
- Neat appearance
- Good listening skills
- A feeling of trust
- Friendly disposition
- Being helpful
- Honesty
I believe you will find similar characteristics in your best friends and it is not unreasonable to expect that if you demonstrate the behaviour that you appreciate, you will make a good impression on your prospects and customers.
Remember that people buy from people.
Good selling,
Richard
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