We even work on our voice mail messages and techniques to maintain continuity of the information we want to communicate and the way that to best articulate it.
One area that is often forgotten, especially by new owner operated businesses is the telephone greeting. How do you answer the telephone? Do you say who you are, or just hello? If you are working from a home office, are there distracting noises in the background? If you are not able to answer the telephone, is it clear to the caller that they have reached the right number?
Do you realize how annoying it can be to compete with a dog barking or street noise or a baby fussing while trying to talk to someone? These are a good ways to lengthen your sales cycle or worse, stop it before it even gets started.
In my experience nothing can turn off a potential customer faster than thinking they have not reached a business. A home based business is still a business, so treat it that way. Have a dedicated business line to keep personal and business calls separate.
Today's thought is to be mindful of your telephone greeting. If the environment you are in is noisy, do not answer the telephone. Check for a message and call back when there are no distractions. Script your telephone voice mail greeting and be sure it includes relevant information such as your name and business hours. If English is not your first language, consider getting someone to record the greeting for you.
Good selling,
Richard
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