Thursday, July 28, 2011

Thoughtful Thursdays - Using objections to your advantage

Past Thoughtful Thursdays have talked about handling common objections and using them to grow your business.

Today's thought describes another way to approach common objections.

Once you have identified the objections that are indeed common in your sales experiences, you will undoubtedly have responses at the ready.

Instead of waiting for the objection from your prospect, try bringing it up yourself. For example: "Many people have felt that the cost of this product is prohibitive, and on the surface that may appear to be true. Allow to me explain how you can save in the by using this product." (advance preparation will allow you to back up your claim)

You can mitigate the chances of encountering many insincere objections by eliminating them before they have the opportunity to surface.

Good selling,
Richard

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