Wednesday, June 24, 2009

Wise Wednesdays - Your Most Important Tool

What is your most important tool in your business? Your money? Your business idea? No. Your contact list and a follow-up system!

Your customers are your business and the relationships you develop with them.

It’s interesting to see that most business owners either don’t have a contact management system or if they do it’s too complicated.

Create a contact management system that you will use. Here’s one I recommend:

On a sheet paper write the client info at the top of the page. Below that have three columns: The date you talked to them, what you discussed and the action step you will take (most important part). If for example you met Samantha at a networking event you would write the date of the meeting, what you discussed and then the action step you intend to take with a definitive date i.e. call Samantha June 30 to set up a time to meet or email an article on July 2 about Deep Sea diving etc. Every connection has a follow-up. The follow-up could be to not do anything for 6 months (create an inactive file).

When you think about these contact sheets are you gem stones to reaching success in your business.

The next part is one that can make or break your business. Create a binder with tabs labelled 1 to 5 and another labeled Next Month. Place each contact sheet in the appropriate week or if it’s schedule for the next month in the Next Month section. When the first of the month arrives take the sheets from the Next Month section and file them and place them in the appropriate week or leave them in the Next Month section if you don’t have to do anything for another month. Follow-up with the people in each week.

Make sure that you keep assigning a new date once you talk to them or even if you don’t get a hold of them – set a new action step.

Business successes are created one customer at a time. One follow-up at a time.

Do you have a system that will ensure you are moving your business forward?

Create one.

Your business will thank you.

Cheers,

Dominik

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