Thursday, June 4, 2009

Thoughtful Thursdays - Transaction Strategies

To my surprise, many start-ups do not develop a comprehensive strategy for sales transactions before launching their ventures.

Having company policy for sales transactions will protect you and your customer when something goes wrong and you have an unhappy customer.

Considerations for you transaction strategy:
  • Cash payments
  • Credit card payments - which ones?
  • Debit card payments
  • Extended terms - how long?
  • Discounts for early payment
  • Penalties for late payment
  • Refund and return options
  • Restocking charges
  • Product or service guarantee
  • Product warranty
  • Shipping costs

Think about your transaction strategies and get one in place if you do not. Some businesses have their Terms And Conditions Of Sale printed on each invoice, and attached to every quotation they present. It establishes and communicates in writing, your company policy.

Good selling,
Richard

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