Wise Wednesdays - Get Your Priorities Straight

Get your priorities straight.

Twenty years ago when I worked for an advertising agency it was a given that companies would automatically need a brochure and place an ad in the newspaper/magazine or tv/radio. That form of marketing is slowly being eroded and replaced by online media.

It’s easy to get carried away with focusing on developing that website, sending out a e-blasts, being on Facebook, Twitter or even writing a blog when starting a business. These can eventually be valuable tools. However, placing too much of your focus on these tools at the expense of key marketing efforts can in fact drag your business down.

Even though technology will keep evolving the basics in business still holds true: Developing face-to-face relationships with your customers and with successful people in your industry. This includes networking consistently, selling directly to your target group and just sitting down with a business associate over a cup of coffee. You are in the building relationship business (regardless of what business you’re in).

Once you start to generate business and have a better understanding of what your customers really want you can write a blog – just like the one I’m writing.

Cheers,

Dominik