Thoughtful Thursdays - Your Value Can Help Your Customer Sell

When thinking about the value your product and service brings to your customers don't sell yourself short.

In many cases what you bring to the table can actually become a selling feature for your customer.

For example, an IT consulting firm providing a secure back up system for their customer. This gives them peace of mind and untold savings if there should be a catastrophic systems failure.
Wouldn't that be a good selling feature to their customers as well? Being able to say that their data is safe and secure can be passed down thought the entire supply chain.

Think of ways that the value of your product/service offering can become a benefit to your customers' customers as well. It may just be the difference they are looking for to swing the balance in your favour.

Good selling,
Richard