Today's thought is about how much time a new business owner really has for selling. In order to achieve sales forecasts, time must be dedicated to sales. In a previous post I talked about how Time Flies.
If there are two numbers I see underestimated on a very consistent basis by new entrepreneurs they are the number of prospects it takes to identify a potential customer, and the length of time it takes to close a sale.
Taking a leap year as it has the extra day to that might be devoted to sales, there is a maximum of 366 days to sell.
From this point on, you begin to loose potential selling days to:
- Weekends
- Statutory holidays
- Vacation time
- Sick days
- Personal days
- Professional development
- Business operations - this will increase as sales increase
- Administrative tasks
The sooner sales are achieved and positive cash flow is consistent, thoughts can be directed to ways of buying time back by outsourcing business activities. The result will be more available time that can be dedicated to selling.
Good selling,
Richard
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