Are your sales what you want them to be? What are your plans to grow your sales?
Before you start inventing new products and services and spending your precious time on research and development- not to mention creating new marketing materials for these new products and services- ask yourself if you have done all that you can to sell what you already have developed.
Are you:
-Going to networking events where your target market will be
-Making sales calls to qualified prospects
-Following up with all qualified leads on a regular basis
-Asking questions when you get objections
-Filling up everyday of every week with the above tasks
Until you have done these tasks consistently for a period of time that exceeds 3 months, you should not start inventing new products to increase your sales.
If you start inventing new products or services to remedy poor sales results before you have given a concentrated effort to selling for more than 3 months, you will be:
-Spending time on research and development for a product or service that still will have no method in place to sell it
-Create consumer confusion by taking your company in more than one direction at a time
-Spend money that you cannot afford to spend on product development and new marketing materials
-Still not have addressed the issue that was standing in the way of selling your previous product or service
-Frustrate yourself and potentially “fail” at selling another product or service
Stay Focused,
Jen
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