Whether you’re just testing your product/service or have an established business asking your cusotmers these three questions (and then following up) will make your buiness go from good to great:
1. What do you like about our product/service?
2. Is there anything we can do to make our product/service better?
3. What other services/products would you find valuable that would complement what we already do?
Question 1 will let you know what you’re good at. Build your business on your strengths.
In Question 2 listen to feedback on the quality of your product/service AND on the process of doing business with you. Many times people have a great product/service but terrible customer service.
In Question 3 discover untapped needs that your customers want. It is still important to stick to your core services/product however look at possibly adding new products/services or partnering with others. This will increase the value you bring.
When your customers say they love your product/service get it in writing. Use it as a testimonial. It can do wonders for your business.
Running a business or starting a business is a continual improvement process.
Cheers,
Dominik
Wednesday, May 13, 2009
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